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October 21, 2009
Why is Apple so successful?
Posted: 455 GMT

Filed under: Business


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Loraine Antrim   October 24th, 2009 2253 GMT

It's all about the message. Apple's products are cool, cutting-edge and visually arresting. But what sets Apple part is the simplicity of its message: Think Different. And every product is living example of that. It's that simple.
Loraine Antrim
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